So, you’ve taken the plunge into the virtual world of internet marketing.
You’ve planned your strategy, crafted your marketing plan, prepared your marketing materials, and launched your internet marketing campaign. Well congratulations! That’s a lot of hard work.
Once you’ve got your plan in motion, half the battle is done. However, that’s not the end of your internet marketing plan. Every marketing program, whether offline or online, needs to be followed up on to ensure that your advertising and promotional efforts are actually producing results and residual income.
Follow-up efforts that are crucial to success in internet marketing include tracking each source of marketing that you use, determining which sources are producing results, analyzing the effective methods, and revamping the ineffective methods. So, running a results-oriented internet marketing campaign is an ongoing effort that requires constant monitoring and refining.
Besides, how can you measure what you don’t track?
Website logs are a wonderful source of information that aids in monitoring your internet marketing program. By reviewing your website logs you will be able to determine where traffic that comes to your website is directed from. Be sure that your web hosting package has a control panel through which you can access your traffic logs to see the source of your website traffic.
Even better then website logs is Google Analytics. Of course there is much, much, much more information included in Google Analytics then the average internet marketing beginner will need, you will thank yourself a thousand times down the road for at least learning how to track a few basic things once a week. If you are total nerd like me you will check them several times a DAY, but I have found that to not be very productive or helpful and honestly starting out it can be down right discouraging.
“Refresh” 5 views. “Refresh” 5 views. “Refresh” 6 views.
Of course this is not the point of tracking!
A comprehensive internet marketing program includes market research, strategy development, campaign design, and launching the campaign. Monitoring the campaign and making adjustments to your strategy and techniques will ensure that your marketing efforts are effective. You should strive not only to bring traffic to your website, but also to convert website visitors to customers.
Your goal should be learning how to turn a tiny statistic into a sale. To turn as many website visitors into an income as possible. Should the quality of your information and products be a never ending pursuit? Of course, but you will never know your true successes and true failures until you learn how to discover why you got that result.
PS. How and what have you tracked?
Did it save you time? What did you learn from it?
Talk to me! Until next time,
-Austin
|
 |
{ 1 comment… read it below or add one }
I think the biggest problem people can’t seem to tackle in the world of internet marketing are strategies that are effective. Kind in mind that these strategies constantly change depending on what you are marketing. Google analytics shows you have the story, but split testing is very essential to knowing what works and what doesn’t. Most people worry about traffic, when what they should be concerned about is conversions.